Camara is an international charity

and social enterprise that uses technology to deliver 21st century skills, and as such improve education in disadvantaged communities around the world.

Those who engage with Camara subscribe to the following beliefs:


Poverty is unacceptable in the 21st century

Education is the key to alleviating poverty

Technology has the ability to radically improve education

Our vision is a world-class technology-enabled education accessible to all.

Our mission is to transform education using technology to empower disadvantaged students.

Camara as an organisation is bound by the following values:

  • We are focused solely on social change
  • We are customer-focused to meet local needs
  • We deliver value to our donors
  • We want to measure our impact
  • We want to effect a change on a large scale
  • We are honest and transparent in our work
  • We adapt, respond, learn and innovate
  • We value our loyal team of staff and volunteers

In addition to its core objective, Camara has a positive impact on:

Sharing practical employment skills. Significant transfer of skills takes place through the volunteer programmes; this has improved volunteer’s skill-sets and employability. Camara serves educational institutes in the area in which it has established education hubs and sub-hubs. We have criteria for those educational institutes we do not serve; however, it is not common for them to approach Camara but rather to purchase new technology. In most Camara countries, the vast majority of schools are labelled as disadvantaged. Camara focuses on the most disadvantaged schools that have electricity and the financial resources required.

The environment through the reuse of technology. Camara regards environmental protection as an integral and essential part of good business practice. We are committed to achieving and maintaining a high standard of environmental quality in all of our operations, to the protection of health and the environment, and are determined to minimise any adverse impacts as a result of our activities.

Camara was founded in 2005 and has since delivered digital literacy to nearly two million students.

Camara is a registered charity in Ireland, the UK and the US. The hub network has grown to include two computer refurbishment hubs (Dublin and London) and six education hubs (Ethiopia, Kenya, Tanzania, Zambia, Lesotho and Ireland).

Camara eLearning Package

Camara adopts a social enterprise model that sells the Camara package to schools at heavily subsidised prices making them affordable and valued to even the most disadvantaged communities.

Hardware and Educational software packages

Computers are loaded with educational content along with an offline copy of Wikipedia for Education. Other resources such as RACHEL repository and Khan Academy video resources are available through content servers when deployed.

Teacher training

Training typically consists of an ICT Literacy course called Camara ICT Skillbuilder for Teachers, Intel’s Teach programme or Cisco IT Essentials Computer Maintenance.

Technical support

Provided by computer technicians working from our network of Hubs, this support is built into the sales contract signed by each school with technical backup ranging from 6 to 36 months.


At the end of their useful lives, computers are returned to the Hubs. Obsolete equipment is then recycled by one of our accredited recycling partners.

What is the Plan?

Camara’s three year strategy (2014 – 2016) is two-fold. (1) To prove the impact that Camara’s ICT in Education model is having and (2) to grow the current 700,000 (beginning of 2014) students with Digital Literacy skills to 2,000,000 students by the end of 2016.

Prove the impact of Camara

● Prove in quantitative terms the success of the Camara model in delivering Digital Literacy

● Measure the impact of Digital Literacy on educational outcomes

● Build a comprehensive Monitoring and Evaluation system

● Deliver Digital Literacy (increasingly add 21st century skills) to 1.3 million additional students


● Improve quality of content and training so technology is utilised 50% more than in 2013

● Build all eight existing hubs to self-sustainability and establish three more all utilising the school progression and it’s defined packages


● Train 20,000 educators in the use of ICT

● Dispatch 60,000 computers into educational institutes

● Ensure responsible end-of-life disposal for the first 20,000 Camara assets and become a net positive contributor to the environment.

● Establish 12 sub-hubs in the five existing African countries

Read more about Camara’s plan – Camara Strategy 2014-2016